e-Marketing Excellence – clever, cost-effective
customer relationships in cyberspace
14 June 2010, 4.00pm - 7.00pm
Email is a marvellous mechanism for managing relationships with your customers. It's fast, low cost and most importantly time-effective, leaving you free to run your business. It's also easy to get it wrong and deliver the wrong messages to the wrong people at the wrong time. Achieving excellence in e-marketing is a matter of knowledge and planning.
Through practical examples and exercises you will learn how to:
- Find the best uses are of e-marketing for your particular business
- Discover the key things you need to know about your customers
- Stay on the right side of the anti-spamming laws
- Write the most appealing messages
- Ensure that your messages get a response.
Presenter: Deborah Roberts, Indigo Marketing
|