Maximising Your Marketing Budget
11 March 2010, 4:00pm - 7:00pm
Planning and budgeting for marketing is a critical skill. Rather than being a boring essential, it's the ideal way to get clarity around your marketing activities and the important investment that it represents for your business. If you don't know what your marketing should be saying or how, where and when to say it, come along and learn how to get more bang for your buck.
In this interactive session you will learn:
- How to approach the marketing planning process
- The ABC of marketing budget allocation
- What channels and tools are best for your business
- What typical costs to expect and avoid
- Effective marketing scheduling
Presenter: Deborah Roberts, Indigo Marketing
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