Your 24/7 Sales Force - effective e-Commerce
17 February 2010, 4:00pm - 7:00pm
What sales figures do you hope to generate from your e-commerce site? Are you being pessimistic or optimistic? Business owners around the world are scratching their heads and wondering what level of performance to expect and how to maximise sales. This workshop will enhance your understanding of what customers want in an e-commerce site and how to attract people to your site.
Through practical examples and exercises you will learn:
- Website optimisation for specific search engines and your users
- A review of some of the shopping systems available and accepting on-line payments
- Strategies to increase on-line presence including blogging, link building and online advertising
- Assessing e-commerce web developers and what to look for in their design portfolios.
Presenter: Michelle Sullivan, Web Matters Ltd
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