Podcast

S2 Episode 6: Peri Drysdale — Untouched World 👚

14 Jul 2025

The Bold Company Podcast, hosted by Business Canterbury’s Hannah Weeds and Ruffells' Tim McInnes, offers a compelling glimpse into the dynamic world of Canterbury’s business community. In each episode, they sit down with visionaries driving innovation, resilience, and success in the region.

Season 2 Episode 6

Peri Drysdale's journey from a Canterbury farm to building an internationally recognised sustainable fashion brand began with just $200 and a vision to add value to New Zealand's primary products.

This episode of the Bold Company Podcast features Peri Drysdale, the founder of Untouched World, who shares candid insights on overcoming the hurdles of securing investment as a female entrepreneur in the 1980s, navigating rapid growth with limited capital and staying fiercely committed to sustainability despite financial pressures and industry scepticism.

When asked how she kept her business on track through tough times, Peri put it simply:

"You either stick to your mission because that's what you're about, or you call it quits. But you don't change course."

🎧 Listen to Peri's full episode on the Bold Company podcast to unpack the strategic decisions that allowed her to maintain control of her business and why a strong sense of purpose remains the key to long-term success in today’s competitive market.

The second season of the podcast is sponsored by Christchurch Airport – growing the engine room for Canterbury businesses and ChristchurchNZ, the city's economic development agency, shaping an economy where people and places thrive. And the lovely people at Ruffells, one of Christchurch’s leading creative studios, are helping us make this happen by recording and post-producing the series and bringing the good vibes.

You can find and subscribe to Bold Company on Spotify or wherever you listen to your favourite podcasts.