Canterbury Trusted Overview | Business Canterbury

What is Canterbury Trusted?

Being Canterbury Trusted means your business gets the fundamentals right.

This certification recognises and celebrates businesses committed to leading with trust, integrity, and responsibility in our region. Canterbury Trusted sets your business apart with recognition that is earned, visible and verifiable — making it easier for people to choose you.

In practice, your business:

Acts with integrity – ethical, transparent practices
Delivers consistently – reliable, high-quality products or services
Shows financial strength – stable, responsible, meeting obligations
Values people – positive impact on employees, clients, and the community

Recognition is earned and maintained through an annual assessment, demonstrating your ongoing commitment to high standards.

Why does Canterbury Trusted matter for my business?

Strengthen Your Reputation, Credibility and Impact

Backed by Us

Canterbury Trusted is backed by Business Canterbury’s 165+ years of experience supporting regional businesses. It transforms deep local expertise into a clear, consistent measure for what it means to be trusted in Canterbury.

Proven in Practice

Recognition is earned and renewed annually through a comprehensive assessment. This demonstrates to customers, employees, and partners that your business consistently meets high standards. Not just once, but year after year.

Stand Out from the Crowd

Unlike self-declared claims of trustworthiness, Canterbury Trusted is earned, visible, and verifiable. Businesses must put themselves to the test and prove their commitment to trust, integrity and responsibility.

Raise the Bar

Canterbury Trusted brings together a network of businesses committed to strengthening local business confidence. By making trusted practice visible, it sets a higher standard for the region.

Build Reputation

Canterbury Trusted recognises your business as one others can look to with confidence, enhancing your reputation and reinforcing your values in the eyes of your community.

How does it work?

Your Path to Becoming Canterbury Trusted

Get in touch

Self-assessment

Confirm your commitment to key areas like health & safety, financial sustainability, risk management and people & culture.

Verification

Independent checks with your team, customers, and suppliers.

You're Complete

Celebrate your recognition as a Canterbury Trusted business.

I'd like to know more

Be Part of the Canterbury Trusted Community

Join a growing network of businesses committed to raising standards across our region. Showcase your certification proudly across your marketing, website, and communications, and connect with other trusted organisations.

Want to learn more?
Add your details and we’ll email you information about how it works, how to get started, and how to contact us.