Getting in First: Why Newfield Roofing Moved Fast on Canterbury Trusted

Newfield Roofing is the first commercial roofing company to become Canterbury Trusted

“I really wanted to get on there, before someone else did and make it ours,” he says.

It wasn’t about chasing leads or ticking a marketing box — it was about staking a claim on something that already reflected how they worked, standing out in a noisy market, and getting in at the ground level to back an initiative they believed in.

A Stamp of Approval and a Roadmap for Growth

Established in 1985, Newfield Roofing has long prided itself on delivering reliable, high‑quality commercial roofing solutions across Canterbury.

Pursuing Canterbury Trusted was about formally validating the strong values and standards they had built up over the decades.

“I didn’t do it to increase my lead pipeline,” Alex reflects. “I did it just to qualify what was probably already something that we felt anyway.”

As Newfield Roofing moved through the application process, opportunities for growth became Alex and his team’s “personal hit list”.

They crossed the line stronger than they started, becoming the first commercial roofing company to complete the Canterbury Trusted process and earn the award.

“A feather in our cap”

Newfield Roofing has since woven Canterbury Trusted into the fabric of its operations.

The signature turquoise logo now sits on the sleeve of every branded uniform, signs off every email, and anchors the footer of their newly redesigned website.

“It became part of our story,” Alex says.

In a business‑to‑business sector where decision‑makers rarely choose contractors based on roadside advertising, every credibility boost counts.

Strength in Numbers

“The more of us who promote it, the more it works for all of us,” Alex explains. “We’re not just doing it for ourselves, we’re doing it for each other.”

And it shows. From bold celebratory billboards, framed certificates on display, and email signature additions, to Business Canterbury’s own digital, social, radio, and billboard campaign, Canterbury Trusted is carving out a real presence.

As the Canterbury Trusted initiative hits its first birthday, this momentum is only set to grow, driven by businesses willing to step up, stand out and earn their place in a community raising the bar together.